Marketing Driven Development

Marketing Driven Development is a process where the features and priorities for a new release of software are driven primarily by a marketing department. So a feature is valued more for the ability to create a marketing campaign around it over any usefulness or value that it may have for an end user. Marketing Driven Development is primarily a reaction to the fear of commoditization. It's consequences often include

• Well known bugs (or to use the correct term: sub-optimal feature) remain for many versions as fixing them is never a priority
• Usability does not improve as this is rarely seen as valuable by marketing and anyway it was sold as easy to use the first time around
• It tends to be expensive to buy, maintain and customize i.e. marketing driven development does seem to allow the avoidance of commoditization.